What would you say if you had one more minute?

What would you say if you had one more minute?

Child Bereavement UK launches its newest campaign to raise awareness of the needs of bereaved children and families.

The short films show a series of celebrities and contributors talking about what they would say if they had just one more minute with a person who has died, including an 11-year-old boy and 17-year-old girl. Celebrities who open up about what they would say include Mary Berry, Rio Ferdinand and Jason Watkins a well as a final message from the Duke of Cambridge.

The idea behind this hard-hitting campaign according to Chief Executive Ann Chalmers is that it will ‘tap into a human truth that will help people to understand the impact of bereavement, which is exactly what Child Bereavement UK endeavours to help grieving families to face as they begin to rebuild their lives. The film touches on the yearning that many bereaved families tell us they have, to be able to have more time with the person who has died. In our 23 years’ experience of supporting children, young people and families, this is something that is commonly expressed and that many people will relate to.’

Child Bereavement UK deals with a subject that many find too difficult to discuss. They offer children and their families the support needed to help allow a child to grieve. The One More Minute campaign is hoping to spread the word far and wide, not only to help make families aware of the support that is on offer, but also to try and gain new funding to help them develop their services even further.

The 40 and 60 second ads will be aired across several TV channels including Alibi, Good Food, Home, Eden, Really, Drama, Yesterday, W, Gold from 20th October and will be shown on Channel 5 on Friday 20th at 8pm.

You can see the videos here, find out how to seek bereavement support or make a donation to support the charity’s work.

Help spread the word

What would you say if you had one more minute?

I would want to tell my nan that she has three gorgeous grandchildren and see the look on her face. She didn’t get to meet any of them and I know she would have made the most amazing great-granny!

Share your #onemoreminute thoughts and help us raise awareness.

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