How to promote your blog online 

So, you are looking for ways to grow your audience, and in turn, your blog. It’s a constant battle to adapt and grow in the online world, isn’t it? If you are putting great content out there, growing an audience will come with time. Even though patience is key when growing your blog, there are plenty of ways of promoting your brand to drive more visits to your blog.

And guess what? That’s exactly what I’m talking about if you didn’t realise by the title. For some expert input, we are happy to be accompanied by Magento agency London, Ad Lab who work with countless bloggers and content creators every month. The team at Ad Lab specialises in growing traffic, leads and sales for online businesses, so they know a thing or two about what we’re talking about today.

First impressions count 

When people land on your website, what do they see? It is a messy, outdated website? Is it a modern, fresh and exciting website? First impressions always count. The Rare Welsh Bit says, “Aim for a simple, clean, easy-to-use and modern website.” And that’s exactly it. A modern website that offers a great user experience will be the perfect way to go.

When you have guests coming over to your home, you want to give them the best first impression possible, right? You want to do the same on your website. It’s incredibly important to give your visitors a good experience and exciting content, so they come back time and time again.

Learn about SEO and use it everywhere 

Search Engine Optimisation (SEO) will be your best friend when growing your blog. You want to optimise anything and everything you write on your blog for search engines. After all, you want people to easily find your content online.

As this article on Mailchimp explains, “Search engines like Google rank their results based on how well the content matches the search query.” So, it’s essential to optimise your content and create SEO-friendly blog posts. If you are using WordPress for your blog, I’d recommend the free Yoast SEO plugin to give you the tools to optimise your content for SEO and overall readability.

Get on social media

Everyone’s on social media, why aren’t you? Okay, perhaps you already have a social media page for your blog but are you on the right social media platform for your content? Try various platforms and see how your content picks up. Shopify recommends TikTok, “TikTok uses a proprietary discovery algorithm that helps your videos go viral, whether you have 10 followers or 10,000. It helps businesses scale their social media presence and drive fast growth.”

Network and partner with other bloggers 

Build relationships with other bloggers and partner with them to create content together. Interact with bloggers, create a dialogue in their blog posts, make genuine comments and contributions – do not use this to self-promote your own content. Once you have a relationship with certain content creators, you can talk about partnering and maybe even guest blogging on their blog.

“Guest posting on other blogs is an excellent way to promote your blog since it lets you expose your brand to other bloggers’ loyal audiences. This method also helps to establish yourself as an authority figure and connect with other thought leaders in a niche.” explains this article on Tech Radar.

What other ways do you use to promote your blog?

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